Facebook & Messenger
Although less popular among youth in comparison to other social media apps, Facebook and Messenger are s�ll very ac�ve and important to note. Both owned by Meta, Facebook and Messenger can be used together under Facebook’s web browser pla�orm, or separately in their own respec�ve apps from the iOS App Store or Google Play store. Facebook is a social media pla�orm that allows users to stay connected with friends and family online. Since its crea�on in 2004, Facebook stands at over 5 billion downloads 45 and is now operated under the umbrella company Meta, which also owns Instagram.
Messenger is a separate app that is exclusively an instant and direct messaging service which automa�cally connects with a user’s Facebook friend list. Because Messenger is integrated into the desktop version of Facebook but not the mobile version, the separate Messenger app is con�nuously bringing in over 2 million downloads through the iOS App Store alone 46 and is used on mobile more frequently than the standalone Facebook app.
45 Facebook Revenue and Usage Sta�s�cs (2023) - Business of Apps 46 Facebook Messenger - Sta�s�cs & Facts | Sta�sta
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