TikTok
Formerly known as Musical.ly, TikTok is currently one of the world’s most popular video - sharing social networking applications and is centered around short videos with popular songs or sounds added. TikTok reigned as the most downloaded app globally in 202 3 with over 1 billion downloads . 33 Despite several incidents of data breach allegations 34 and being banned in several countries, 35 TikTok is not going away anytime soon. TikTok has strategically marketed to younger audiences, and although users must be 13 years of age to sign up, the content isn’t being filtered. However, TikTok does offer some form of parental control under their Family Pairing feature. 36 However, a ge- inappropriate content is inevitably reaching 37.3% of its estimated audience that is under the age of 18, 37 as well as audiences who are potentially younger than the required 13 years of age, as it is quite easy for younger app users to lie about their age. The average time a user spends on TikTok is 95 minutes per day; 38 this is an increase of 49 minutes per day from 2022’s statistic of 46 minutes . 39 This time is spent either creating and sharing short videos or watching the existing plethora of TikTok videos uploaded to the platform already. Either way, it’s being done for nearly 100 minutes every day. This time exceeds the amount of time spent on other social media platforms such as YouTube (48 .7 minutes), Snapchat (30 minutes), and Instagram (3 3.1 minutes) . 40
Video by YouTube user Simple Alpaca.
33 TikTok App Downloads 2023 34 TikTok sued for billions over use of children's data - BBC News 35 Which countries have banned TikTok? | Mashable 36 How to Use TikTok’s Parental Controls (howtogeek.com) 37 TikTok User Statistics (2023) (backlinko.com) 38 9 Stats About Average Time Spent on Tiktok 202 4 [New Data] (businessdit.com) 39 10 TikTok Statistics You Need to Know in 2022 [New data] (oberlo.com) 40 Average Time Spent On Social Media in 2023 (by Platform) (oberlo.com)
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